As the demand for men’s square smart watches continues to rise in 2025, fashion, sports, and technology converge in new and exciting ways. For men who desire the perfect combination of functionality and elegance, choosing the right luxury men smart watch is about more than just looks or price—it’s about the whole experience. Here, we compare the top five most popular square casual fashion watches for men this year, focusing on user scenarios, special features, and what makes each model stand out.
Launch Date: January 2025
Estimated Sales: 3.2 million units (H1 2025)
Price: $499
Why It’s Popular: Apple’s latest square smart watch sets the benchmark with its sleek design, IP68 waterproof build, and vivid touch screen. The watch is perfect for men who prioritize seamless technology, making it easy to answer or make calls anywhere. Its health tracking and fashion appeal make it a top choice for business watch seekers and fitness watch lovers alike.
Launch Date: March 2025
Estimated Sales: 2 million units
Price: $389
Why It’s Popular: Designed for the modern man, this stylish smart watch combines a luxury appearance with robust waterproof sports watch capabilities. The advanced activity tracker and Bluetooth calling watch function appeal to sports band watch users, while its elegant aesthetics make it suitable as a business gift watch.
Launch Date: February 2025
Estimated Sales: 1.8 million units
Price: $249
Why It’s Popular: Lightweight and affordable, the Huawei Watch Fit Square 2 offers IP68 waterproof and responsive touch screen controls. This men’s smart watch is favored by students and young professionals who want a casual watch with digital watch features. Its fashion watch styling and health tracking watch technology help it stand out in the 2025 smart watches market.
Launch Date: April 2025
Estimated Sales: 1 million units
Price: $199
Why It’s Popular: Amazfit’s Urban Square is a new arrival watch that targets tech-forward men looking for a premium smart watch at a reasonable price. With make call and call answer watch functions, plus stylish smart watch looks, it is perfect for office smart watch use or as a classic men watch for weekends.
Launch Date: May 2025
Estimated Sales: 700,000 units
Price: $329
Why It’s Popular: The Garmin Venu SQ 3 delivers a professional smart watch experience with high-end smart watch features. Its health tracking watch and sports functions are matched with elegant materials, making it a modern watch choice for those who want both technology watch reliability and style.
Each of these luxury men smart watches brings something unique to the table. The Apple and Samsung models excel at blending high-end technology with fashion-forward design, offering both Android smart watch and iOS smart watch compatibility. Huawei and Amazfit target the value segment with robust functionality, while Garmin appeals to the health-focused and sports-minded. All five models provide IP68 waterproof protection, touch screen operation, and enable you to make and answer calls, keeping you connected at all times.
When selecting your next men’s fashion watch, consider what matters most: Is it the brand watch prestige, advanced features, or the best value? This year’s square smart watch choices make it easier than ever to find the perfect blend of elegant watch style, luxury smart watch tech, and everyday practicality.
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